Start Year:
1995
Sector:
Public Relations.
Position:
Head of Public Relations.
Fernanda Álvarez
She was born in Buenos Aires, raised in Virasoro and graduated with a degree in Communication from the University of Rosario. In the nineties she began as a tourist guide to cover a season during a busy month of July, but her ties with Las Marías go back much further.
Today she is in charge of the Public Relations team, whose main task is to show Las Marías and its quality differentials in the processes of elaboration of its products, to the thousands of visitors who come every year.
“Our greatest satisfaction is that visitors fall in love with Las Marías, its landscape, its history and its people”
Fernanda's history in Las Marías goes back to her paternal and maternal grandparents, who worked and lived in the Establishment. Her father also worked in Las Marías, first in the tea drying plant and, after many years working in Buenos Aires and Posadas, he returned and worked in the Carpentry shop. “This always happens when one wants to return to one's origins,” she tells us. Her mother worked at the Boarding School of the Agricultural Institute for several years.
Fernanda lived in Las Marías for more than ten years, her husband has worked here for more than thirty years and her daughters were born in this place. “Las Marías is part of my history, it is part of my life. Here I lived the most beautiful and important moments,” she says proudly. Fernanda remembers Don Víctor, the founder, when her parents told her how he would go around the houses at the end of the year and “was interested and worried about each family, about what projects they had and always insisted that people could have their own house.”
Today, Fernanda's days at Las Marías are spent directing the reception of thousands of visitors per year, who can tour the Establishment and learn more about the production and quality behind our yerba and tea.
“The greatest challenge for our PR and Tourism team is to be able to transmit to visitors the philosophy of Las Marías, showing them and telling them, based on the daily work of all its people, the passion in everything that is undertaken: the concern for achieving the highest quality and doing things well from the beginning, taking care of people and the natural environment.”
Among the most desired goals of her sector is the fact of being able to incorporate the balcony of the Infusion Ship into the visiting circuit, “from there you can have a unique panoramic view, both of the interior of the Packaging area and of the landscape that surrounds it, with the facilities of the Taragüi Club, part of the Molino neighborhood and the new plantation of yerba exhibition,” she says enthusiastically.